Already know which companies or people you want to reach? Bring them as a list. Wyra researches each one, gives them an Outreach Score, and writes the outreach from your offering.
List campaigns are built in the campaign builder. Click Create campaign on Outreach → Campaigns, and on the first step, under Where your people come from, choose Your list. The rest of this article covers what changes when you do. The other steps work as described in The campaign builder, step by step.
What you can bring
Pick an input type first. It tells Wyra what each row is:
| Input type | What Wyra does with it |
|---|---|
| Company domains | Matches each website (such as acme.com) to a company, then selects the right people inside it. |
| Company LinkedIn URLs | Matches each company page to a company, then selects the right people inside it. |
| Person LinkedIn URLs | Takes the people themselves, one to one. Wyra works with exactly those people. |
Upload and map columns
- Drop in a CSV file, or paste rows. Download the sample file if you want the exact format.
- Map columns: tell Wyra which column holds the domain or URL. Keep other columns as metadata, or ignore them. Then click Done.
- Wyra analyses the list and shows what it found: how many companies it matched, split by industry, company size and headquarters, and how many prospects are available.
Download List gives you your file back with a status on every row (Resolved, Unresolved, Duplicate or Invalid) and the industry Wyra matched. Unresolved rows are often small companies with little online presence.
Choose who to reach
Under Reach & targeting, decide which part of your list the campaign covers and who inside each company hears from you.
| Setting | Limits |
|---|---|
| Industries | Pick up to 3 from the industries Wyra found in your list. Only companies in those industries are included. |
| Offering per industry | Each industry needs a finalized offering. One offering can cover several industries. To add one, click Build offering. |
| Target audience | Either by seniority, current function and specialization (up to 3 of each), or up to 10 exact job titles. |
| Person locations | Up to 3. Leave empty to reach people in every location. |
| People per company | 1 to 5. The more companies you include, the lower the maximum, so the campaign stays within about 1,000 prospects. |
With person LinkedIn URLs, you still choose industries and their offerings. The audience and people-per-company come from the people you named.
One Why Now per industry
On the Why Now step, you write a Why Now for each industry you picked, because the reason to reach out to a bank is rarely the reason to reach out to a hospital. Click Ask Wyra for suggestions. Each industry's messages are written against its own offering and Why Now.
Limits at a glance
- Up to 1,000 rows a file. Larger files are declined, so split them.
- Up to 3 industries, each with an offering.
- Up to 3 person locations.
- Seniority, function and specialization: up to 3 each. Or up to 10 exact titles.
- 1 to 5 people per company.
- Each list campaign starts from a fresh upload.
Wyra's Database or your list?
- Wyra's Database suits you when you know the kind of buyer and want Wyra to choose the names. Describe the persona and Wyra selects people.
- Your list suits target-account lists, event attendees, partner introductions or accounts from another tool.