A campaign is how Wyra puts your offering to work — combining your pitch, your target audience, your outreach angle, and your AI SDR into a continuous, multi-channel engagement that runs on your behalf.
The Campaigns page at a glance
Headline KPIs up top, every campaign below — grouped by status.
The redesigned Campaigns page lives at Outreach → Campaigns. Across the top, a summary strip aggregates the headline numbers across all your campaigns. Below it, every campaign is listed in nine columns and grouped into collapsible sections — Active, Paused, and Stopped.
The KPI strip
Persona pool reached
Total leads reached across every active campaign.
Nurturing now
Leads currently being worked, pending their next touchpoint.
Qualified
Leads scoring 50 or higher on Outreach Score.
Reply rate
Weighted reply rate across active campaigns, with an info-tooltip breakdown of Interested / Warm / Out of Office / Unsubscribed.
AI SDR
Your AI SDRs and their deployment state — onboarded, in warmup, or needing attention.
The nine columns
Pool
A donut showing the percentage of the persona pool already worked. Hover the donut to see total Pool Size and the count of Qualified Leads.
Campaign
The offering pill (click to open the Campaign preview), the campaign name, a health tag, and the launch date + days running.
Targeting
Persona, industry, and location chips that describe who the campaign is reaching out to.
Nurturing
Count of leads being actively worked, with a weekly-delta line. If the pool is exhausted, this cell flips to an amber warning to widen the persona.
Qualified
Count of leads scoring 50 or higher on Outreach Score, plus a thin progress bar against the pool size.
Response
Reply rate percentage with a sub-line showing how many leads have been reached so far.
Replies
Four-way breakdown — Interested, Warm, Out of Office, Unsubscribed.
AI SDR
Avatars of the AI SDRs assigned to the campaign, with deployment-state badges.
Actions
Inline icon buttons — Pause / Resume on the relevant rows, and Stop campaign permanently. Stopped rows have no actions.
Campaign health tags
The campaign is reaching its pool at a healthy pace. The default for active campaigns.
The campaign has worked through most of its persona pool. Returns will start to taper from here.
The campaign has effectively run its pool. A signal to widen the persona so Wyra can keep finding qualified leads.
What a campaign is
Five decisions, one execution.
Every campaign is built from five things you define — and then Wyra executes. Your AI SDR handles outreach across email and LinkedIn autonomously, while Wyra equips your sales team to take conversations further through enriched, click-to-call engagement.
Offering
The pitch — pain points, solutions, outcomes, and social proof that anchor every message the campaign sends.
Audience
Who you're reaching — from Wyra's database with persona filters, or from your own list of companies or people that Wyra procures into the campaign.
Why Now
The specific reason for reaching out right now — the angle that makes outreach timely rather than generic.
Messaging
Personalized email and LinkedIn messages generated from your offering, audience, and Why Now — tuned to your tone and language.
AI SDR
The identity that executes the campaign — sending messages, engaging replies, and representing your company in every outreach touchpoint.
Three outreach channels
Two run autonomously. One puts your team in the conversation.
Wyra campaigns execute across three channels — two driven by your AI SDR, one that equips your human team to take the relationship further.
Autonomous outreach
Your AI SDR sends personalized emails, follows up, and engages replies — all from a warmed, deliverability-managed sending infrastructure.
AI SDR executes
Autonomous engagement
Your AI SDR sends connection requests and LinkedIn messages — personalized to each prospect's role, company, and context.
AI SDR executes
Calling (Beta)
Human-led, Wyra-enabled
Where phone numbers are available, Wyra unlocks them. Your sales rep sees the full enriched profile and calls directly from inside the contact drawer in Interactions. In beta at launch — US numbers supported today, with more geographies rolling out.
Your team executes
Why calling is human-led
Wyra deliberately keeps calling in human hands. Regulations around AI-initiated calls vary across regions, and more importantly, people prefer speaking to people. Wyra does the research and makes the call effortless — your team brings the conversation.
Campaign statuses
Three states — Active, Paused, and Stopped.
Wyra campaigns don't have a natural completed state — a prospect can reply weeks or months after receiving an outreach message, and an active campaign is always ready to engage. What did change in this release: you can now permanently stop a campaign, which is the only way to take it terminal.
ActiveRunning
The campaign is live. Your AI SDR is sending messages, engaging with replies, and working through the prospect list.
PausedHalted
New prospect intake stops immediately. Prospects already in a sequence keep receiving their scheduled follow-ups, so you don't suddenly drop conversations mid-thread. Resume any time to put the campaign back to Active — Wyra will pick up where it left off.
StoppedTerminal
The campaign is permanently halted — all future emails and messages are cancelled for every prospect in it. Stopped campaigns cannot be restarted or resumed and move into their own collapsed section at the bottom of the list. See Pausing, resuming, and stopping campaigns.
Why campaigns don't expire on their own
Sales conversations don't follow a fixed timeline. A prospect who ignored your message in January might reply in April when their priorities shift. Keeping campaigns active means Wyra is always ready for that moment — and Stopped is reserved for when you've genuinely decided to retire a campaign for good.
Campaign preview
Click the offering pill to see the setup of any campaign.
Every row in the Campaigns list has an offering pill in the Campaign cell. Click it to open a read-only preview of the campaign showing AI SDRs assigned, Value Proposition, Persona, and Messaging — a quick way to confirm how a live campaign is set up without leaving the list.
Where to track performance
Two places — one for the big picture, one for individual conversations.
Home → Overview
Org-wide outreach and reply performance — Leads Reached, Reply Rate, the Reply Intelligence breakdown, and a snapshot of your top campaigns with a View all link back to this page. The right place to evaluate whether your campaigns are resonating at the org level.
Interactions
Every individual prospect your campaign has touched — their enriched profile, full conversation history, outreach score, and engagement status. Where you follow up, reply, leave notes, and call.
The signal that matters most early on
Watch replies — not sends. Sends measure activity. Replies measure resonance. If outreach volume is high but replies are low, the issue is usually the Why Now angle or persona targeting — not the offering itself.
Creating a campaign in Wyra — from choosing your offering to launching across email, LinkedIn, and calling — is covered in full in the Getting Started section.
Your first campaign in 15 minutes
The complete walkthrough — contact source, value prop, persona, Why Now, messaging, and launch. Covers both the Wyra's Database and Your list paths.
Where to go next