A campaign puts one of your offerings to work. It decides who Wyra contacts, why now, what it says, and which AI SDRs send. Every campaign you have lives on one page, sorted by status.
Open Outreach → Campaigns. Totals across your campaigns sit at the top, and the campaigns themselves are listed below under status tabs. Click a launched campaign to open its own page.
The numbers at the top
| Stat | What it counts |
|---|---|
| Persona pool reached | People who have had your full outreach, across all campaigns, with how many were added this week. |
| Nurturing now | People in the middle of an outreach sequence right now. |
| Qualified | Prospects with an Outreach Score of 50 or more. Only these are contacted. |
| Reply rate | Replies as a share of people reached, with the email and LinkedIn rates beside it. Hover the info icon to see the replies split into interested, warm, out of office and unsubscribed. |
| AI SDR | How many AI SDRs you have, how many are warming up, and any that need attention, with the reason. |
The campaign list
Each row shows the campaign's name and how long it has run, who it targets, how many people it has reached and is nurturing, its reply rate, and its AI SDRs. Search by name above the tabs to look across every status at once.
A new campaign's reply rate shows a dash until it has reached enough people on that channel. Before that, a percentage would mislead you.
Statuses
| Tab | What it means |
|---|---|
| Active | Running. Wyra is selecting and qualifying prospects, sending, following up and handling replies. |
| Paused | Wyra stops adding new prospects to the sequence. People already mid-sequence still get their follow-ups, so conversations under way carry on to the end. You can resume at any time. |
| Stopped | Permanent. Wyra stops adding new prospects, and every future email and message in the campaign is cancelled, follow-ups included. A stopped campaign can't be resumed. |
| Drafts | Saved and waiting for launch. Click it to carry on where you left off, or delete it. |
Pause, resume and stop from the row's actions or from the campaign's own page. Stopping asks you to confirm, because it can't be undone. If you only need a break, pause. A campaign stays Active until you pause or stop it, because prospects often reply weeks later.
Health chips
Each active campaign carries one chip that tells you how it's doing:
| Chip | What it means and what to do |
|---|---|
| Pool too small | Too few people match the persona. Widen the titles, industries, locations or company size. |
| Pool exhausted | Most of the pool has been reached and few new people are coming in. Start a campaign with a wider or different persona. |
| Warming up | Too few people reached to judge replies. Give it time. |
| On track | Replies are coming in at a healthy rate. |
| Low replies | Fewer replies than expected. Check who qualified on the campaign's page, then look at the persona, the Why Now and the messages. |
Up to 5 active campaigns per AI SDR
Each AI SDR can run up to 5 active campaigns at once. Only active campaigns count. When an AI SDR is at its limit, the builder shows it as At capacity, and resuming a campaign that uses it is refused. Pause one of its other campaigns to free a slot, or add another AI SDR.
Creating a campaign
There are two ways in, and both end in the same kind of campaign:
- In Chat. Tell Wyra what you're selling and to whom. It drafts the plan, shows you real people it would reach, and launches when you approve. See Your first campaign, built in Chat.
- In the builder. Click Create campaign on this page for a step-by-step form. Campaigns from your own list of companies or people are built here. See The campaign builder, step by step.