An offering is what you sell, written so Wyra can sell it: what it does, the problem it solves, who buys it, the industries it's for and the outcomes customers get. You build it with Wyra in Chat, and one approval saves it.
Where to start
Start from whatever you have:
| Start from | What to do |
|---|---|
| A description | Tell Wyra what you sell and to whom. A sentence or two is enough. Wyra drafts the rest. |
| Your company picture | Ask what you could sell. Wyra suggests ideas from its research on your company. When Wyra has drafted an offering from what you sell and your proof, the Company page tells you it's waiting for you in Chat. |
| An artifact | Name a case study, deck or proposal you've uploaded, and Wyra builds the offering around it. |
| A link | Paste a product page, blog post or partner page. Wyra reads it and suggests two or three offerings. Pick one and Wyra drafts it. |
- "Draft an offering for our cloud cost review, aimed at CFOs at mid-size SaaS companies in the US."
- "What could we sell, based on what you know about us?"
- "Build an offering from the Northwind case study."
- "Read https://example.com/blog/new-programme and suggest two or three offerings. Then draft number 2."
What Wyra draws on
- Your company picture. Wyra reads what it knows about your company first, so it asks you only for what's missing. Correct anything that's out of date.
- Your artifacts. Case studies, decks and proposals are evidence. Before Wyra quotes a line or repeats a figure, it checks the document itself, and it flags any unsupported claim.
- Links you paste. Wyra reads public pages you name. Pages that need a login can't be read.
The offering card
Wyra shows the draft as a card marked Needs your approval. The card holds the full text that will be saved, written as prose. It usually covers:
| Section | What it says |
|---|---|
| What it does | The offering in plain words. |
| The customer problem | The pain your buyer has today. |
| Who buys it | The roles that decide and sign. |
| Target industries | Where the offering fits best. |
| Outcomes delivered | What customers get, ideally with a number. |
Click the card's title to read it in a side panel, or click Download to keep a copy. Wyra saves it only when you click Approve & save. Click Discard to drop it.
Revising the draft
Say what to change. Wyra rewrites the whole document, and a new card replaces the waiting one, with a line saying what changed. Revise as often as you like. The draft stays in the conversation until you approve it.
- "Cut the fluff. Make it sound human."
- "Make the outcomes specific. Use the 30% saving from the Northwind case study."
- "Aim it at heads of finance, not IT."
- "Rename it Cloud Cost Review."
Objection handling
Objection handling is what lets Wyra answer replies on its own. When a prospect pushes back and your offering covers the answer, Wyra replies within it. Otherwise, the reply becomes Action required and a person steps in.
Ask Wyra to add an objections section to the draft, or write it yourself and paste it in. Two tips:
- Name the objection the way buyers say it. "We already have SDRs" is better than "concerns about cost".
- Answer with something concrete. A figure, a timing advantage or a customer result.
- "Add an objections section. The ones we hear most are price and 'we already use a partner'."
Approving
Click Approve & save. The offering is saved and locked, ready for campaigns. If you asked for a campaign, Wyra moves straight on to the plan. Otherwise a Plan a campaign with this offering button appears under the card.
Approval is final. An approved offering can't be edited. To change one later, ask Wyra: it makes a copy with your changes, named "(copy)" unless you give it a name, and you approve the copy as a new offering. Campaigns already using the original keep it.
- "Show me my offerings."
- "Copy the Cloud Cost Review offering and add a healthcare angle."
When you approve, Wyra matches the target industries to the industries it can target. The campaign plan shows the industries each campaign will target.