Every update, improvement, and new capability — as it ships.
Fifteen updates across the platform — new intelligence directly inside the interaction modal, a rebuilt campaign creation flow, smarter targeting, multi-language messaging, and a set of improvements that make every step from prospect to pipeline faster and more precise.
Click any prospect row to open the interaction modal. By default it shows your communication thread — email and LinkedIn activity with that lead. To access the research, click the Insights tab in the top right of the modal.
The Insights panel surfaces enriched intelligence specific to the offering context of that campaign — company details, role-level context, and relevance signals that explain why this lead was selected and how to approach them. No manual research required.
You can now push a lead to a connected CRM from two places — directly from the interactions table, or from inside the modal when reviewing a specific prospect. Works with HubSpot, Monday.com, and Zoho. Requires a live integration in Settings → Integrations.
Inside any interaction modal, you can now bookmark a lead. Bookmarked leads are filterable from the main interactions table — making it easy to return to high-priority prospects without losing them in a long list.
Select multiple leads from the interactions table and export them in bulk — directly to a connected CRM or as a downloadable CSV. The export includes outreach scores, activity metrics, and key lead details.
The interactions table now supports column visibility controls. New columns in this release: Activity, Campaign, Channel, Prospect, Company, AI SDR, Outreach Score, and Status. Toggle any column on or off to build the view that works best for your team.
Six new statuses: Contacted, Replied, Interested, Not Interested, Out of Office, and Unsubscribed. All are filterable from the interactions table. Reply By is also now available for outgoing emails that haven’t yet received a response.
Where available, profile pictures and company logos now appear across the interactions panel — on table rows, inside the modal, and on lead detail cards. Faster recognition across a long list.
The campaign creation workflow has been rebuilt from the ground up. A new guided flow takes you through five clear steps — Offering, Persona, Idea, Messages, and SDR — each designed to reduce friction and get you to launch faster. The interface is cleaner, navigation between steps is smoother, and the overall flow makes it easier to go from targeting to live campaign in fewer clicks.
You can now enter keywords that are matched against the full lead profile for relevancy filtering. Target by niche, cloud platform, specific skills, education, or any other lead-level attribute. The more specific your keywords, the tighter the resulting list.
Build a messaging framework powered by AI-suggested variables drawn from your offering’s pain points, social proof, lead data, and business outcomes. The Suggest feature generates a complete framework from your offering and prospect context, centred on an area you choose. You can also guide the subject line direction, adjust message length, and click Update to generate the final message.
Personas can now be saved, named, and reused across campaigns. Wyra pre-fills a generated name — you can edit it before saving. Build a targeting profile once and apply it to every relevant campaign going forward.
Campaigns can now be generated in 12 languages. Language is selected at the campaign level — one campaign, one language. Supported: English (US), English (UK), English (Australia), Vietnamese, Spanish, Dutch, Chinese (Simplified), French, Thai, Portuguese, and German.
A new Challenger tone is now available alongside the default Wyra tone. The existing tones — Informal, Creative, Direct, and Bold — have been significantly improved for quality and distinctiveness. The difference between them is now much more pronounced.
Gil’s performance when building offerings has been substantially upgraded. Response accuracy, relevance, and overall quality have all improved — resulting in faster, sharper offering construction through the conversational flow.
Signatures can now be configured directly from the AI SDR card on the Company page. No separate settings flow required.
System-wide improvements to targeting accuracy and outreach throughput across email, LinkedIn, and calling. The outreach engine has been optimised for more precise engagement across all three channels simultaneously.
Both domains and email accounts can now be added to the Unsubscribe list in bulk via CSV upload. Cleaner suppression lists, in far fewer steps.