Before you call a prospect, Wyra already knows who they are, what they care about, and what you should say. The Insights tab is your call prep — done automatically for every lead your campaigns have touched.
The Insights tab
Seven sections. Everything you need before a conversation.
Open any prospect in Interactions to bring up the contact drawer, then click the Insights tab. Wyra's research is organized across seven sub-sections — always visible, populated with whatever data Wyra found. The drawer also has a Messages tab (full thread) and a Notes tab (internal annotations).
Download Insights as a PDF
A Download Insights link at the top of the Insights tab exports the full research as a PDF — useful when you want to bring call prep into a meeting, share it with a teammate, or read it offline before a call.
About
A complete profile — Summary, Background, Responsibility, and Focus. Wyra synthesizes their LinkedIn presence, career trajectory, and current role.
Use before any conversation to understand the person, not just their title
Insights
Wyra's analysis of why this prospect is relevant — their likely priorities, the pressures their role faces, and the signals that make them a strong fit.
Use to understand the fit before you open with your pitch
Discovery Questions
AI-generated questions tailored to this prospect's role, industry, and company context — designed to uncover pain points and buying intent.
Use during calls to open conversations and surface real needs
Talking Points
Specific points grounded in the prospect's context and your offering's value proposition. Tailored to this person's likely objections and priorities.
Use during calls when you need to stay on message under pressure
Why Now
The specific reason this prospect should act now — a market trigger, a regulatory pressure, a competitive signal, or a business condition.
Use to create urgency without manufactured pressure
Company Intel
Research on the prospect's company — industry, size, hot signals (funding, leadership changes, expansion), tech stack, cloud posture, and recent activity.
Use to open with something specific about their business
Outreach Opener
A suggested opening line personalized to their role, company context, and the Why Now. A starting point you can use as-is or adapt.
Use when starting a cold call or following up on a warm reply
How to use the Insights tab before a call
Spend 3 minutes before every call: read About to understand the person, scan Discovery Questions to have three ready, check Why Now to know your urgency angle, and glance at Company Intel for one specific thing to reference.
Calling from the contact drawer
Dial a prospect without leaving Interactions.
Calling is in beta at launch and currently supports US numbers — more geographies are rolling out. Access is granted by the Wyra team after a quick review.
Once calling is enabled on your account, the dialer lives inside the contact drawer — same place as the Insights tab. Open a prospect, dial from the dialer card, and the prospect sees the AI SDR's assigned number as caller ID. Phone numbers come from Wyra's enrichment, so availability varies by role and region.
Wyra Calling — full guide →The complete pre-call workflow
Three minutes of prep. A conversation that feels researched.
Before the call
Read About + Company Intel
Understand who they are, what their company does, and what signals make this timing relevant. Pick one specific company detail to reference.
Opening the call
Use the Outreach Opener
Start with the suggested opener or adapt it. A specific, personalized opening beats a generic introduction every time.
During the call
Discovery Questions + Talking Points
Have three discovery questions ready. Use talking points when you need to address an objection. The transcript captures everything.
Why this matters
Most outbound calls fail because the rep sounds unprepared. Wyra's Insights tab gives every team member the research depth of someone who spent an hour preparing. The call becomes about the conversation, not the scramble to remember context.
Where to go next