The messaging step is where Wyra generates personalized email and LinkedIn messages for your campaign — built from your offering, persona, Why Now, and the individual lead's data. Each message is tailored not just to your campaign context but to the specific prospect, using their role, company, and background to make the outreach relevant. Your job is to review, tune, and make them sound like you.
Two channels, two separate messages
Email and LinkedIn are crafted independently.
Each channel has its own tab and its own message. Email messages are longer, more formal, and structured around your value proposition. LinkedIn messages are shorter, conversational, and built for the platform's context.
Full value proposition
Longer format. Opens with a personalized hook, delivers the value statement with proof, and closes with a specific CTA. Optimized for inbox delivery.
Conversational and concise
Shorter format suited to LinkedIn's context. Connection request and follow-up message are both generated. Tone is warmer and less formal.
The preview
See exactly what each prospect will receive.
Sample personalization — not the final message
The left panel shows a sample of prospects from your campaign. Click any one to see the message personalized to that specific person — their role, company, recent context, and pain points woven in. The actual message each prospect receives is generated from deeper research during campaign execution — it will be at least as personalized as what you see here, often more so.
How to use the preview
Click through three or four different prospects before making changes. If the personalization feels off for most of them, the issue is likely in the framework or the Why Now — not in the individual messages. Fix at the source, not lead by lead.
Tone settings
Six options. Pick the one that matches how your company speaks.
Default
Balanced, professional, and warm — calibrated for most B2B contexts.
Direct
Straight to the point. No preamble — lead with value and ask for the meeting.
Informal
Conversational and approachable. Works well for SMB audiences and founder-led companies.
Bold
Confident and assertive. Makes strong claims, leads with outcomes.
Creative
Unexpected angles and fresh framing. Useful when your audience is fatigued by standard outreach.
Challenger
Reframes the prospect's thinking. Opens with an insight that challenges their current approach.
Which tone to start with
Start with Default for most campaigns. Use Direct for senior executives who get high volumes of outreach. Try Challenger when targeting an audience with a well-established but flawed approach — high risk, high reward.
The Message Framework
The structure that shapes every message in the campaign.
The Message Framework defines the structure of your outreach — the opening hook, the value statement, and the call to action. Changes apply across all leads. Click Suggest to select lead-level or offering-level data points and Wyra regenerates the framework centered around those insights.
Three parts of every message
Personalized opener — connects to something specific about the prospect: their role, their company's recent activity, their industry context.
Value statement — delivers your core pitch in the context of their specific situation. Draws from your offering's pain points, solutions, and outcomes.
Call to action — your Why Now, turned into a specific ask. The more concrete your Why Now, the more actionable this becomes.
Custom variables and AI descriptors
Precision control over what goes into every message.
Three ways to control message content
Beyond tone and framework, you have fine-grained control over the specific language that appears in every message.
Select which data points should shape the message structure. Choose from your offering — solution, pain point, objection, competitive advantage, social proof, cost of inaction, or campaign idea — and from prospect details like job title, challenges, responsibilities, company description, and more. Wyra regenerates the framework around your selections, so the message structure reflects what matters most for your campaign.
Pre-built message components generated from your offering data — openers, value statements, CTAs, and prospect insights. Insert them into the framework as building blocks and Wyra populates them with the right content for each prospect at send time.
Specific sentences or phrases you want included in every message — a legal disclaimer, a specific offer detail, a brand phrase. If the text meets deliverability standards, it's applied exactly as written. If it contains language that could trigger spam filters, Wyra rephrases it to preserve your intent while maintaining inbox deliverability. Content that is unrelated or unprofessional is automatically discarded to protect your campaign quality.
Additional settings
Two more controls worth knowing.
Language
Wyra generates the full message in your chosen language. 12 languages supported including English (US, UK, AU, NZ), Mandarin, French, Spanish, German, Portuguese, Dutch, Vietnamese, and Thai.
Length
Adjust how long the messages are. Shorter messages work better for LinkedIn and executive audiences. Longer messages suit email and personas who need more context.
Behind the scenes
Wyra runs spam checks and deliverability validation automatically as you build. Messages that could harm inbox placement are flagged and avoided before they ever reach a prospect.
Where to go next