A campaign can be Paused, Resumed, or Stopped. Pause and Resume are reversible — Stop is permanent. Pausing does not immediately halt all outreach: prospects already mid-sequence continue receiving their scheduled follow-ups, while new prospect intake stops immediately. This is by design. When you genuinely need to retire a campaign for good, use Stop instead.
Why pausing works this way
Wyra doesn't send individual messages. It manages conversation threads.
When a prospect receives an initial email or LinkedIn message from your AI SDR, they've been introduced to a real sender identity. They may be expecting a follow-up. If they reply, they're expecting a response. Cutting that thread mid-conversation — with no follow-up and no acknowledgment — damages two things.
What an abrupt stop breaks
Your sender reputation. Incomplete threads signal erratic sending behaviour to email infrastructure. This affects deliverability across your entire sending setup — not just this campaign.
The prospect relationship. A prospect who received a first touch and never heard back is a burnt contact. Harder to re-engage later, and a poor reflection on your brand. Wyra preserves the integrity of conversations already in motion. It's the same logic as telling a salesperson not to hang up mid-call.
What happens the moment you pause
New intake stops immediately. In-progress sequences complete.
Stops immediately
Continues
New prospects being added to the campaign
Follow-ups to prospects already mid-sequence
New sequences starting for any prospect
Replies to prospects who have responded
Outreach across all channels for new prospects
Completing the active nurture cycle for in-progress prospects
The cut-off point is clear: any prospect Wyra had not yet engaged when you hit Pause will not be contacted. Any prospect already in a conversation thread continues through to the end of their sequence.
How long does in-progress outreach last?
Until each prospect's outreach is complete. No fixed window.
The duration depends on the remaining steps in the nurture flow already underway for each prospect. Once a prospect's outreach is complete, no further outreach is sent. Wyra's agents complete what they started — nothing more.
What "Paused" means in your campaign table
When a campaign shows Paused: no new prospects are being processed, no new messages are being generated or scheduled, and agents are only handling conversations already in flight. The campaign can be resumed at any time.
Resuming a paused campaign
Picks up exactly where it stopped.
Resuming re-activates new prospect intake and sequencing immediately — there's no wait for the next scheduled dispatch. Prospects who were mid-sequence when you paused and have since completed their thread will not be re-contacted. They are done. Only new or previously uncontacted prospects in the campaign will receive outreach when you resume.
Stopping a campaign permanently
A terminal action — cannot be undone, cannot be resumed.
When you genuinely want to retire a campaign for good, use Stop. Unlike Pause, Stop is permanent — it immediately cancels every future email and message for every prospect in the campaign, including the in-progress follow-ups that Pause would have let complete. Stopped campaigns cannot be restarted or resumed, and the prospects in them will never receive outreach from this campaign again.
The confirmation you'll see
Stop Campaign Permanently."This will immediately stop all future emails and messages for every prospect in this campaign. Stopping is permanent and cannot be undone. You will not be able to restart or resume this campaign once stopped, and these prospects will never receive outreach from it again."
How to stop a campaign
- Go to Outreach → Campaigns.
- Find the campaign in the Active or Paused section.
- In the Actions column on the row, click the Stop icon (the red stop-circle).
- Read the confirmation, then click Stop Campaign.
The campaign moves into the collapsible Stopped section at the bottom of the list. No further actions are available on a stopped campaign.
Stop vs Pause — pick the right one
Pause when you want a temporary break and intend to resume — a holiday, a content refresh, a deliverability check. Stoponly when you've decided this campaign is over for good. There's no way back from Stop.
Quick reference
Pause and resume at a glance.
Action
Effect
Pause campaign
New intake stops immediately — in-progress sequences continue to completion. Reversible via Resume.
Resume campaign
New intake and sequencing restart immediately — completed threads are not re-opened.
Stop campaign permanently
Every future email and message is cancelled for every prospect in the campaign. Permanent and irreversible — cannot be resumed or restarted.
Where to go next