Every launched campaign has its own page. It shows everyone Wyra selected for the campaign, why each person qualified or was disqualified, and how far outreach has got. It's also where you pause, stop or duplicate the campaign.
Open Outreach → Campaigns and click a campaign. Drafts open in the builder instead, so you can finish them.
The header
The header shows the campaign's name, status, AI SDRs and offering, and who it targets. Click View details for a read-only summary of the setup.
| Action | What it does |
|---|---|
| Pause / Resume | Pausing stops new prospects from starting the sequence. People already mid-sequence still get their follow-ups. Resume picks up where it left off, as long as each AI SDR has fewer than 5 active campaigns. |
| Stop | No new prospects start, and every future email and message for everyone in the campaign is cancelled, follow-ups included. It's permanent: a stopped campaign can't be resumed. |
| Duplicate | Opens the builder with a copy of the campaign's name, offering and targeting. You choose the messaging, AI SDRs and persona again. |
| Stop / Resume auto-replies | Switches Wyra's automatic replies off or on for this campaign. With them off, Wyra sorts every reply and alerts you to answer it yourself. The campaign itself keeps running. |
The prospect pool
Right after launch
Before the first prospects are scored, the page shows three stages: Source (selecting people who match the persona), Score (giving each one an Outreach Score) and Review (your prospect table). You can leave the page. Wyra keeps working, and the table appears when scoring finishes.
The funnel
A row of tiles runs across the top. Click any tile to filter the table to that group.
| Tile | Who's in it |
|---|---|
| Pool | Everyone who matches the targeting, and how many Wyra has selected so far. |
| Disqualified | Prospects who scored below 50. Outreach skips them, and each has the reason in writing. |
| Qualified | Prospects with an Outreach Score of 50 or more: the campaign's best fits. |
| Nurturing | Outreach is under way, awaiting a reply. |
| Reached | They've had the full sequence and haven't replied. |
| Replied | They responded by email, LinkedIn or phone, whatever they said. |
The table
- Prospect: name, title, company and industry. Qualified prospects show their Outreach Score beside the name: 50–64 Moderate, 65–79 Good, 80 and above Strong fit.
- Assessment: the fit rating, or for disqualified prospects the reason, such as a role or industry outside the offering. Expand a row for more, including signal tags.
- Why now: Wyra's reasoning for each qualified prospect: who they are, why they fit, and why now is the moment to reach out.
Search by name, company or title. Open in Interactions on a row takes you to that person's conversation, once they've had their first message. Export CSV downloads the rows you're looking at, so pick a tile or search first to export just that group.
Changing a running campaign
Set the persona, Why Now and messaging before launch. They're fixed once the campaign is live. To change them, you have two options:
- Pause it, then ask Wyra in Chat. Wyra can edit a paused campaign. It shows you the change on a card, and you approve it before anything is saved. Then resume.
- Duplicate it. Build the new version in the builder, launch it, and stop or pause the old one.
- "Pause the Healthcare CTO campaign and add VP Engineering to the titles."
- "Why were so many people disqualified in the Fintech campaign?"
Where replies go
This page is about the campaign as a whole. To read and answer a conversation, use Interactions, and start with Action required: those are the replies Wyra handed to you.